Infographics are more rampant on social media than the Silly Bandz craze in 2010. And like many other things in this world, infographics can be done well or fail miserably. But while I did enjoy trading my dog-shaped Silly Bandz with my friend’s kids, that craze has come and gone. Infographics, with their attractive visuals driven by data, are here to stay. For a while at least.
There are some infographics that grab my attention, inspire me, educate me and envelop me in their visual story lines. Here are some of those infographics.
There’s likely no better infographic than one portraying your job and nailing each and every point. Believe it or not, I have this graphic framed in my office. It makes me smile (spam warrior and pinata? Awesome.) because it’s true. And if anyone asks what I do, I just send them this link. They get it. Quickly. And that’s what a great infographic is all about.
Perhaps it’s the satirical nature of this infographic mixed with my eight years in advertising agencies that makes me laugh every time I view this infographic. It’s shareable (everyone knows one or both of these characters) and while it does take some reading to really get the data, you can enjoy it at face value as well.
Companies have tons of data about themselves and their customers. If you can get over the hurdle of sharing that data, it can be very rewarding to your community. It shows you’re tapped in and transparent. What’s even better? Making that data an infographic. Not only did LinkedIn share their data visually, but it’s easy to “get” within seconds. (I don’t know about you, but I want to connect with the martini whisperer!)
It’s great infographics like these that prove that they will last longer than crazes such as our rubbery friend, Silly Bandz. Infographics continue to pop up all the time. Check out the Radian6 Infographics Pinterest board for smart social media infographics. I also make them with the community team here. Also, Guy Kawasaki is always tweeting some great ones. So follow him!
Do you enjoy infographics? If so, what are some of your favorites?