LinkedIn Publishing: Should You Do It in 2015?

20 Dec

2015-blogging2014 was the year of publishing for LinkedIn, as they opened their publishing platform to its members, enabling their influencers to create content. Soon after, the flood gates opened and anyone with a LinkedIn profile had their chance at publishing on the social network.

At the start, Forbes contributor, John Hall, feared the worst in this article, stating, “I had mixed feelings. The notion of a flood of terrible content on LinkedIn worried me.”

I have to admit, I felt the same way initially. With over 300 million members worldwide, the potential for finding strong, meaningful content amongst a sea of junk was much like finding Frosty the Snowman in a snowstorm. It was a free for all, with no consistency, structure, or strategy in the way content was created.

After LinkedIn publishing came out, the notifications started. For every LinkedIn published post, a notification was sent to the author’s network (depending on the notification settings), which meant more emails and LinkedIn notifications to comb through while using the site. It was becoming as messy as John Hall feared.

However, in the world of social media marketing and content marketing, one blog post on one website will be as loud as Silent Night. You spend all of this time crafting and creating it, only for it to die a quick, quiet death.

You’ve got to place your content where your audience spends their time. Cross-posting your content on Medium, Business2Community, LinkedIn and other sites will boost the exposure of your content, making it more accessible to those who want to read it.

With all of this in mind, LinkedIn is a great outlet to post content in 2015, if it’s a place where your audience spends their time. However, post there with these points in mind:

  • A regular cadence: don’t overload by posting everyday, but keep it consistent with weekly or monthly posts
  • Reuse/re-purpose content: reinventing the wheel with brand new content is not required here. Re-post existing content with a few tweaks to the headline to breathe new life into it. Think of it as a way to promote the content you already have.
  • Embed content: Get additional exposure of your infographics, Slideshare presentations, videos, etc. by embedding them in your LinkedIn posts
  • Relevant content: Share content relevant to your LinkedIn connections and the LinkedIn network overall. In other words, would I publish this post on LinkedIn? You bet I would.

I can guarantee there will be new and exciting technologies and channels to try in 2015, but LinkedIn is not something we should ignore or forget.

Happy Holidays and happy blogging!

Why We All Need a Personal Blog

22 Nov

personal-blogsWriting has been one of my favorite hobbies since I was 10. I have stacks of diaries, notepads, journals and blank books filled to the brim with my ideas, feelings, inventions, poems and short stories. Once my father bought the family’s first computer in the mid 90s, I was hooked. I’d open up text file after text file, writing short stories and poems. It was there that I wrote my first manuscript.

And so, as an adult, it’s no wonder that I have been blogging and managing blogs since 2011. Blogging was a natural evolution for me. It took my short stories and ideas out of blank books and let them live online. It enabled me to share my ideas with the world, gather feedback and revise. Blogging lets my ideas come alive, enabling me to learn more about people and the world than ever before.

Whether you’re a writer or not, blogging is a healthy way to share your ideas and thoughts. Having a personal blog creates a judgement-free zone for your ideas to thrive. You don’t have to be a great writer, or have a big following, or be an expert in a certain topic. Blogging enables you to write about what you love. It’s a breeding ground for creativity. And no matter who you are or what you do, you’re creative. We all are.

Personal blogs don’t require blog editors, editorial calendars, SEO, or a rigid approval chain. While all of these things are crucial in the business blogging world, personal blogs can defy all of that criteria. Reason being, personal blogs do not have the same goals as business blogs. Business blogs might look to grow pageviews, conversions, blog contributors, etc. A goal of a personal blog can simply be to have a place for the blogger to share and be themselves. My personal blog goal is to achieve a mental break (for myself and the reader).

Since I’ve been blogging, I have not written in a journal. Sometimes I think about the nostalgia of writing, and how I can tuck that away in a box that no one can open but me. However, for some reason, I stray from it. I think it’s because blogging has opened up a new world for me. I’ve met amazing people, worked at great companies, read some awe-inspiring posts, and written more than I ever have before. The writing doesn’t have to stop when you hit the last page of the blank book anymore. With blogging, your words live on forever, and the last page may never come.

Inspirational People Who Will Make You Work Harder

2 Nov

motivationMotivation can come from anywhere. Recently, I have been motivated and inspired by friends that have pushed themselves to places that many do not venture to go. Their hardworking yet humble mentalities boost my awe and excitement. Whether they know it or not, they inspire me to push myself each and every day. Here are their stories, which I hope inspire you, too.

My Neighbor and His Two Marathons in Two Months

My neighbor ran the Hartford Marathon on October 11th on a whim. He was prepping for the NYC Marathon, happening as I write this post, and saw the opportunity to run Hartford as well. Perhaps he saw it as good practice, but no matter what, it takes dedication and motivation to take that leap.

Takeaway: Take chances and try new things. You never know what you’ll achieve.

My Classmate and Her First Marathon

I recently became friends with a fellow tapper in my dance class. I found out she enjoyed running, so we started running together. She told me she was training for her first marathon, and I was inspired to help, so I ran with her during her initial training. She kept training hard, even missing some dance classes to focus on the marathon. In early October, she finished the race.

Takeaway: Establish your goal and take it one step at a time.

My Best Friend and Her Natural, Home Birth

While home birth and natural birth are commonplace in other countries, in America, they are rarities. My best friend naturally and calmly had her first child in the comfort of her own home, with her husband and midwives by her side. She did not worry about the norm. She focused on her baby and a way to bring him into the world that was the best for her and her family. Both mom and baby are healthy and happy.

Takeaway: Find the motivation from within and focus there.

My Dear Friend and her 70-Pound Weight Loss

My friend of nearly 20 years has always struggled with weight. She recently found her life partner, and with a wedding on the way, and a baby as her dream, she sought to lose weight. Her doctors helped her with surgery, but she was the only one who could truly lose the weight. Within the first four months, she lost over 70 pounds. Her goal of 100 pounds is not far away.

Takeaway: You are the only one that can truly make it happen.

My Husband and his Own Business

My husband left his full-time production company job nearly two years ago to pursue his own, cinematography and editing business. I was ready and excited to support him throughout the journey, but he didn’t need me. His business grows each month, and he has exciting clients and projects everyday. His dedication and passion for his work is infectious, and his tireless efforts have helped his business grow to new and exciting heights. He loves what he does for a living, and that only feeds into his work.

Takeaway: Do what you love and work hard at it.

My College Friend and his Shoulder and Brain Surgeries

A happy, healthy, successful friend of mine recently experienced two seizures, which turned out to be the result of a brain tumor. The seizures caused a fall that broke both of his shoulders. He needed surgery for his shoulders, as well as surgery for the removal of the brain tumor. He shared his story each and every day on Facebook, and on a custom site he built during his recovery. Not only is he miraculously recovering and now returning to work, but he’s built an online journal in the process. He is truly unstoppable.

Takeaway: Make the most of the situations life throws at you. Never give up.

My Young Friend who was Pregnant with Breast Cancer

A few years ago, my happy, healthy, younger friend was excited about getting pregnant and having her first child. During her pregnancy, she found out she had breast cancer. The process to remove the cancer was challenging, given that most medications would not be acceptable while pregnant. She knew she had to get through it to have her baby. She embraced her situation. She had a head shaving party. She shared her experience through online journals. She fought everyday. Today, her baby is three years old, and my friend is happy and healthy again.

Takeaway: Push forward and fight with everything you’ve got.

Who are the people in your life that inspire you? Do you have an inspirational story to share?

It’s Go Time: My Game Plan for Dreamforce 2014

11 Oct

Dreamforce 2014This is my fourth time at Dreamforce,’s user conference and the world’s largest cloud computing show located in San Francisco. While I have a few years of it under my belt, this is my first time as a non-salesforce employee. I’m going to Dreamforce to represent the fast-growing Salesforce partner, RingLead. I’m excited to bring even more energy, experience and ideas to this event as I have in years past.

If you’re new to Dreamforce or just looking for ways to get the most out of the show, here’s my plan for scheduling my days, and using helpful resources.

My Schedule

I love to live blog sessions and keynotes, and the content I create must appeal to Dreamforce attendees, Dreamforce fans that are interested but could not attend, and of course, other marketers. To make sure I appeal to this audience with my content, I plan my days ahead of time. With nearly 1,500 sessions, I need to know where I’m headed and when. Why plan ahead?

  • Some venues and sessions can be a 15 minute walk apart, so you need time to get there.
  • Sessions fill up so you’re not guaranteed a seat. Getting there early will give you a better shot.
  • Live blogging requires scheduling, planning and thinking ahead.

I, of course, did not mention the essentials of eating, bathroom breaks, checking work emails and stopping to say hello to people. With all of this in mind, here’s how I plan my days:

  • 1-2 sessions and one keynote per day. This gives me ample time to get to the sessions, plan ahead for blogging and makes sure I’m not running around like crazy. It’s manageable and still plenty of great content to digest. I make sure I get to the main keynotes because those are the most inspiring with amazing speakers.
  • Booth duty. RingLead has a booth at Moscone West (W827), so I plan to be there everyday to meet customers, colleagues, and coworkers. Spending that time at the booth is invaluable. I also love the Expo halls because you get to see all the great vendors (and grab some swag – RIngLead has t-shirts this year!).
  • Extracurricular events. The evenings are crucial times for networking with tons of awesome parties. I make sure to attend the events and parties with partners and people that I know and want to see. During the day, plenty of companies have restaurants, hotel conference rooms and spaces rented for charging up, relaxing and catching up on work, such as The Oasis by the Cloud Collective. And lastly, I always try to get a good run in, so I plan to do the DF14 Fun Run.

Helpful Resources

It’s tough to plan Dreamforce without some great tools. At the same time, you need these tools and resources throughout the show to make sure you get everywhere you need to be and make the most of your time. Here’s what I use.

If you’re going to Dreamforce, comment here or tweet me at @amandalnelson. It would be great to meet up!

Is Blogging the Best Medium?

21 Sep

I love you Blogs and CoffeeWriting is one of the most important aspects of my life. It’s my job, my hobby and my outlet. It keeps me grounded, but at the same time, lets me fly. I feel dedicated, passionate and inspired when I write.

Is blogging the best medium? I believe so. Here’s why.

Blogging is anything you want it to be

It can be a quick and painless post or a deeply researched piece. There are so many different styles and ways to blog that the medium itself is inspiring. You can write a haiku or a 2,000-word post. Either way, it’s blogging and either way, it can be engaging.

Blogging is about people

There are plenty of amazing blogs, but behind many of these great blogs are smart people. I’ve met some of the most inspiring people from blogging. It motivated me to write the next great post.

Blogging is a science

There are specific tactics to excel at blogging that help you grow your exposure, followers, traffic, comments and attention. Tapping into SEO, images, keywords, topical ideas, etc. can boost your blog’s success. It’s all about testing and finding the right ingredients to a successful blog.

Blogging is ongoing

There is no end to a blog. A blog does not go to print or sit on a shelf. It’s living and breathing and can be updated anytime. I love to go back and change old posts. Whether it’s a new headline, image, call to action, etc., it’s about looking at the blog overall and not just the latest post.

Blogging is accessible

It’s mobile, social, and just plain accessible.

Blogging can change your life

Having a blog is a great platform to stand on. It’s something to share in the interview process. It establishes credibility. It can help you get a job.

You can create and grow your personal brand with blogging. Your blog is a reflection of you.

Your blog is always there for you.

Your blog is ready and waiting for you to add to it, anytime and anywhere. When I sit down to blog, it’s just me, my laptop and my thoughts. I look forward to that precious time, and I look forward to those who want to read it.

Is blogging the best medium for you? Why or why not?

Image credit:

When a Cheesy Facebook Quiz Made Me Think Twice

31 Aug

Screen shot 2014-08-31 at 1.59.55 PMI recently took a gimmicky Facebook quiz from Bitecharge (come on, we all do it) about the right career for me. While I’m not questioning my career, I don’t spend my afternoons taking quizzes, and I wasn’t about to let a tacky quiz confirm my life choices, I was intrigued. I also wanted to indulge in some mindless activity for the heck of it.

During the senseless, ridiculous clicking, one quiz question stood out:

Do you tend to live in the past, in the future, in the present?

Screen shot 2014-08-31 at 1.47.19 PM

Believe it or not, that lame Facebook quiz made me think.


You can learn a lot from the past. Reflecting on it can reveal patterns and lessons. It can help you learn from mistakes. It’s where memories are held and where friendships start. The past can make you smile, or it can make you cry.

The past, to me, is the easiest place to go. It’s a default. It’s where my mind goes when I daydream and when I dream I night. I remember those I’ve lost and those I miss. I relive both positive and negative memories in my dreams.

However, the past doesn’t help you focus on what’s to come. It’s not looking forward. It’s not a place to be when you’re goal-oriented or driven by something untouchable at the moment.


The present is about enjoying the moment you’re in right now. As you read this post, you’re focusing on the present. You’re not looking back, and you’re not looking forward. Focusing on the present is important.

As a mother, I work hard to focus on the current moments. I want to enjoy and cherish my son wearing his first pair of roller skates or eating apples off my apple tree. I never want to wish this time away, and if I focus somewhere else, I’ll miss what’s right in front of me.

The Internet focuses on the present. If the Internet could talk, it would ask, “What have you done for me today?” No matter how hard you work to build up a social media presence or to create great content, it’s truly what you launch today that makes the most impact.

I find this place the hardest one to focus, but it’s important personally and professionally. If you constantly look back, you’ll never move ahead. If you’re only looking forward, then you miss this moment.


Looking toward the future is about constantly keeping your eye on the prize. Whether it’s a promotion, your kid’s next birthday or even considering which post you’ll read next, it’s always about looking forward.

I am an optimist. While I reflect on the past, I’m more likely to be positive and open about what’s ahead. I don’t see doom and gloom in my future; I see a place that holds my achievements. It’s a dangling carrot; and I’m hungry.

Perhaps more than the past or present, the future is where I want to be. I am excited about what the future holds both personally and professionally. I don’t want to wish my life away, but I do want to think about the road ahead and how I can prepare for it now.

Thinking about the future helps me overcome any current challenges. It reminds me that my concerns are small in the scheme of life. It keeps me grounded and thinking about the big picture. Whatever you struggle with today, ask yourself if it will be an issue tomorrow, a month from now, or even a year from now. If it won’t be a problem at that point, it’s probably something that you can overcome. Thinking about the future can get you through the complicated, challenging and sometimes painful things that life throws at you.


And so, I clicked Future.

Perhaps like life, I was looking ahead and hoping for the best. But when that quiz revealed that my career is a Writer, I realized that maybe the answer I chose wasn’t just the correct click for the quiz (which you can take here). It was perfect for me, too.


How Social Media Changed the Way I Shop

18 Aug

social media shoppingThe way I shop today is completely different from my shopping experience during my teenage years. I used to walk the malls for hours every Saturday. I would window shop while swinging shopping bags each containing a garment or two. Today, the mall is a distant memory. I haven’t held a shopping bag in years.

Times have changed, but I’m not just referring to the shift from brick and mortar to online locations. This is about the shift to social media. Here’s what I mean.

Facebook Group Shopping

My town and the neighboring towns have Facebook groups for residents to buy, sell or trade items. From campers to kids clothes, couches to purses, the group is updated non-stop with items. It’s a great way to keep items local, and out of landfills. It’s like Craig’s List limited to a town-wide radius, which makes selling bulky items a breeze.

This is a social environment for neighbors to connect. It’s about leveraging the people around you to find and sell items for major discounts (even free) without having to travel. It’s a local and social way to shop.

Pinterest Shopping

Whenever I need a specific item (typically clothing, accessories or home decor), I search Pinterest first. I was all about rompers this summer, and Pinterest had tons of adorable options to peruse. Once I found the romper of my dreams, I clicked through to the website to get more details and eventually buy the item. Once I bought it, I pinned it, too.

Pinterest aggregates innovative, unique and fun ideas into one, social space. I use it to plan, and it helps organize my thoughts and ideas before making a purchase.

Before Pinterest, I would search catalogs, magazines, and websites for ideas. I’d print or rip out pages and put them in binders. This brings that entire experience online and makes it social.

Handmade Shopping

I recently helped plan a baby shower and it turned out that nearly all of the items for the event were purchased through Etsy. We had a specific vintage car theme, and with Etsy, we were able to connect and work with specific designers that had the look we wanted. From the invitations to the decor to the gifts, Etsy was a great way to make the event cohesive, unique and elegant.

Before Etsy, I did the typical iParty or Oriental Trading Post shopping experience. Etsy is more specific and catered to your needs since you work with a designer directly. Even better, it was not much more than a trip to iParty.

How has social media changed your online shopping experience?


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