Content Marketing

How My Husband Created a Video with 15 Million Views

My husband is not a content marketer. He’s not on Twitter. His LinkedIn page exists because it’s as much of a staple as his white t-shirts. My husband is a videographer, an editor, and a director of photography. Working with multiple clients as a freelancer, he balances a roster of amazingly diverse clients from nonprofits… Continue reading How My Husband Created a Video with 15 Million Views

Content Marketing, Events

4 Examples of Turning Content Marketing into Customer Marketing

Content marketing is a lush landscape of creativity. It's a place where you’re growing quality leads at the speed of weeds, but with the look and quality of the most beautiful flowers you’ve ever seen. Even more, content marketing is fun. Creativity abound, with multiple formats like videos, ebooks, podcasts and infographics. Now let’s talk… Continue reading 4 Examples of Turning Content Marketing into Customer Marketing

Content Marketing

How To Do Your Best Writing While Traveling

An interesting article looked into why people cry more on airplanes. While there are many theories, one stood out to me. "We are so overtaken by anxiety, loneliness, and fear that we may feel helpless. Since action is a little limited on an airplane (you can't text your friend to come hangout, or go see… Continue reading How To Do Your Best Writing While Traveling

Events

10 Quotes to Sum Up One of the Most Inspiring Marketing Conferences of 2016

On a cool, colorful week in Boston in the thick of autumn, the Westin on the waterfront was hot and buzzing with B2B marketers at the MarketingProfs B2B Forum. Marketers flocked to coffee and sessions like leaf peepers crowded around nature's brilliant show of fall foliage. This conference is one of my favorites, as it brings together… Continue reading 10 Quotes to Sum Up One of the Most Inspiring Marketing Conferences of 2016

Apps

12 Months of Marketing Technology

Today marks one year working at Salesforce AppExchange, the business app store for Salesforce. It's a blast — an ecosystem of customers, employees, partners and apps — all coming together to make something amazing. We're all working toward a greater experience with the use of technology. I've met remarkable people — from partners, to customers, to… Continue reading 12 Months of Marketing Technology

Community

What One Silly Question Says About Community

A few years ago I joined - what turned out to be - one of my favorite Facebook groups of all time. Social media brings together communities of all shapes and sizes, and as niche and simple as it is, The Border Collie Appreciation Group, has been a blast.  People around the world share pictures,… Continue reading What One Silly Question Says About Community