You’re in the woods. GPS in one hand, compass in the other. Your shoulders ache from your heavy Camelbak bloated with water, trail mix, maps and bug spray. But you press on.  Yes, today you are geocaching and it’s off to the next find.

A Cache in Georgia
A cache in Georgia

Geocaching is a real-world, outdoor treasure hunting game using GPS-enabled devices. Participants navigate to a specific set of GPS coordinates and then attempt to find the geocache (container) hidden at that location. Check out

As a marketer, I naturally wondered how brands could be part of this program. It is hyper local and personal and there are over 1.4 million caches hidden worldwide. In a typical week, nearly 300,000 caches are logged by over 40,000 Geocachers. This concept has opportunity.

I read about Jeep and state parks utilizing geocaching for promotional purposes but had not experienced it first hand.

Until now.

Found the Geico travel bug

I was caching a few nights ago and found a Geico travel bug in a cache (a travel bug is a trackable tag that you can move from cache to cache). The Geico travel bug, much like other travel bugs, had a story attached to it. It was in the shape of the gecko and read, “I love meeting new people and helping them save money.” When I logged the tag code on the geocaching site, more branding and engagement was shared.

This sponsored trackable had a sweepstakes attached to it. Fill out a form and you’re entered to win a GPS unit. (Check it out here.)

It’s tough to get more personal than this. And while I initially thought brands relevant to geocaching such as Jeep and Garmin made the most sense, it seems other not-as-outdoorsy brands can make it work.

A geocaching sponsored trackable may not be the right fit for your brand, but it’s an option. To me, this tastes like guerilla marketing with a large helping of creativity on top.

While you’re thinking about that, I’ll be geocaching.


5 thoughts on “Geico goes Geocaching

  1. I do not even know how I ended up here, but I thought this post was good.
    I do not know who you are but certainly you are going to a famous
    blogger if you aren’t already 😉 Cheers!

  2. Hi, I think your site might be having browser compatibility
    issues. When I look at your website in Opera, it looks fine but
    when opening in Internet Explorer, it has some overlapping.

    I just wanted to give you a quick heads up! Other then
    that, amazing blog!

  3. I was wondering if you ever thought of changing the structure of your website?

    Its very well written; I love what youve got to say. But
    maybe you could a little more in the way of content
    so people could connect with it better. Youve got an awful lot
    of text for only having 1 or 2 images. Maybe you could space it out better?

    1. Thanks for sharing the post. I try to mix my posts up a bit – some have photos, some have lists and others are just text. I like to see how it performs but more importantly, I use the format that I feel best fits the story I’m trying to tell. I hope that’s helpful and appreciate your thoughts!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s