The recent winter storm in the northeast caused more than a thick covering of snow. It resulted in a slew of conversations blanketing the social web.
The reason? First, there was the unlikely event of a major snowstorm in October. Rarely do Halloween decorations, pumpkins and mums need to nestle in snow piles in Connecticut. Moreover, the heavy, wet snow weighed on trees still dressed in colorful leaves. The result was down trees – many on power lines – leaving hundreds of thousands of Connecticut residents in the dark, including myself. The storm was so determintal that as of this morning, a week later, over 200,000 people are still without power.
While there have been plenty of helpful news stories on TV, radio and newspaper, the timing of this information is in the hands of the media. They control when they share, what they share and how they share it. Social media, on the other hand, is serving as an open, ongoing forum for connecting. News updates, opinions, emotions, questions and discussions flourish on the social web, enabling people to get information they need in real time on their terms. It’s no wonder this perfect storm caused this social media monsoon.
How the Utility used Social Media
The Connecticut electric company worked tirelessly to restore power and utilized social media to keep customers in the know. Whether it was news, engagement or tips, it was constant.
How the Public used Social Media