While we work hard in our professional lives to balance our social media postings and sharing, this seems to all go out the window as soon as we take off toward our destination.
Vacationers are so excited about their travels that they over-share, driving most of their followers extremely jealous and/or to the brink of an unfriend.
I just got back from a long, amazing weekend in Florida and for this trip, I kept in mind that the more social media grows, the more we need to keep our professional hats on, even when they’re in the shape of a sombrero.
The best way to do this is to remember that, just like in the business world, social sharing is a balancing act. Over-publish and you’ll lose followers. Under-publish and you won’t exist. Consider these ideas for your next vacation.
Post On Facebook Once a Day
Many brands follow the rule of 1-3 postings/day on Facebook, depending on their industry, audience, etc. This enables you to space out your content and ensure only the best of the best gets shared. It also makes it easier to engage and focus when your content is selective. Post your best vacation photo of the day on Facebook. With the photo, you can include who you’re with and check in to the location. This way, it’s all contained in one post and summed up in a sweet photo.
Space Out Your Instagram Photos
I often see a few pictures in a row from the same person in the same place. No matter how beautiful the pictures or people are, it is repetitive. Like Facebook, choose your best photos, current or past, and Instagram a few times a day. Space them out by a few hours so you’re not inundating. This way it’s easier to consume those photos of the same people in the same place. If you’re worried that you’re not posting in real time, just use the #latergram hashtag.
Check in Using the Same Social Channel
To post a picture on Facebook and then check in on Foursquare with a link to Facebook causes, well, too much Facebook. In other words, if you are already on Facebook posting a photo, check in using Facebook versus using Foursquare. This works for Instagram as well. If you’re not using a photo and just want to check in to your location, Foursquare is great for that. I tend to keep my Foursquare check ins disconnected from Facebook and Twitter unless they are super exciting. But for an airport or a beach, I skip the Facebook check ins.
Keep Professionals Channels, Professional
Twitter and LinkedIn are my go-to channels for professional, work-related content. This is true for many professionals, especially when it comes to LinkedIn. To suddenly start posting vacation updates or photos there would be disjointed and potentially unappealing to my audience. Consider the channels you use for your content and don’t post if it’s out of the ordinary.
Wrap it Up
The best way to share a trip is to wrap it up in a nice package once you’re back home. Create a Facebook or Flickr photo album, a dedicated website, a photo book or blog about it. This will be exciting to your ideal audience: your friends and family. They want to hear all about your vacation and may even want to print or share the photos. This is also a great way to remember and organize your trip. Consider this end result, and you’ll post less during your trip.
To summarize, space out your postings, consider what channels you use when you post, wrap it up neatly when you get home, and don’t check in to the same spot four times. And for those of you who don’t post at all: I am a fan. Sometimes you just need to shut it off and focus on the people right in front of you.
What tips and tricks do you have for a great vacation experience?