Content Marketing

Why I Joined RingLead to Lead Content Marketing

RingLeadAfter three years at salesforce.com (and formerly Radian6), I’ve taken on a new and exciting venture leading content marketing for RingLead as Director of Marketing. RingLead is a leader in data quality for salespeople and marketers. It ensures clean, deduplicated data for CRMs and marketing automation software.

I couldn’t be more excited about this new opportunity. Here’s why.

A strong vision

Ever since I started working, I’ve ensured that I am 110% behind the company vision. Data quality is critical for CRM and marketing automation success. Bad data is a waste of time and money. It doesn’t serve the customer or the user in any way. I always strive to solve business problems so both customers and employees can focus on doing their jobs well. RingLead is all about that vision.

Smart company structure

RingLead is a flat organization where everyone works together, and everyone plays a role in marketing. This enables great collaboration and transparency across the entire organization, and easy, two-way communication with anyone from sales to the CEO.

Creative freedom

I’ve had creative freedom at all my tech jobs and RingLead is no different. They are open and excited about my ideas, my vision, and my love for strategy and writing. They will fuel and support my plans and that only pushes me harder to execute. Creative freedom and trust is a huge part of content marketing success.

A love for content marketing

RingLead believes in content marketing. Team members like Gregg Thaler and Michael Farrington  (@michaelforce) are already doing content marketing. The company is investing in me and the content strategy I can bring to the table. This kind of support fuels growth and at a smaller organization, I can help this company grow and break new ground with content.

Salesforce ecosystem
I love the brand and products of salesforce.com. It was important to me to continue to be part of the Salesforce ecosystem that I’ve grown to know and love. RingLead is a Salesforce partner and therefore, I will continue to be part of the great Salesforce community. Dreamforce 2014, anyone?

Work life balance

I started writing this post from the Long Island Ferry, commuting home from a meeting with the great folks at RingLead. I am passionate about my career, but equally dedicated to my family and the balancing act that is work and life.  There’s nothing more conducive than a great work environment. I am excited about having the flexibility to work from home to write and develop strategy, yet take a quick ferry ride to the office.

I am thrilled and ready to start this new venture, and I look forward to sharing my learnings and experience as I take this new path to career growth.

Learn more about RingLead and what I’ll be marketing in this awesome video:

Please share your new job advice! I’d love to get your insight.

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