Events

What It’s Like to Be a Guest on Marketing Over Coffee

marketing over coffee podcastThis week, I’m honored and excited to be a guest on the podcast, Marketing Over Coffee. I’ve been a fan of the show for years. I’ve been a fan of John Wall and Christopher Penn for years. Luckily, I’ve had amazing opportunities to meet both of them. Luckily, I was able to get this opportunity. Here’s how it played out.

Since I joined RingLead, John Wall and I stayed in touch. As a past customer of our apps, a fellow marketer, and a continued friend, it has always been easy to chat with John. Our conversations are fluid. He’s funny and openminded, while remaining insightful and tuned in to the latest topics and trends in the marketing world.

John and I recently met for dinner with Zorian Rotenberg, Brian Schwartz and Steve Garfield before the recent Salesforce World Tour in Boston. Over shaved ice and green cotton candy (Lolita’s in Boston is a strange yet delicious place), we talked about the marketing world, the sales world, the Salesforce ecosystem, and how the three worlds intertwine. We each play a role in these ecosystems, and brought different perspectives to a table covered in bottomless chips and rows of salsa.

Before the night was over, John mentioned the idea of me coming on the show to bring our dinner conversation to a world outside of Lolita’s.

John is a man of his word. We planned to meet up again at GaggleAMP’s first user conference, AMPlify 2015, at Bentley University on May 14th.The conference featured many great minds including Lori Ruff, Mitchell Levy and Neil Schaffer. In a small black duffle bag, John brought his podcast recording equipment to the event. During some down time, we walked the halls of Bentley University for a spot to record Marketing Over Coffee. At the end of a long hallway, we found a Starbucks-like lounge area with cushy chairs, small coffee tables and big windows. All we needed was a barista.

John opened his bag and took out two big microphones, a DSLR, and his recording equipment. My mind was buzzing with the questions he might ask, and the answers I might give. At the same time, I had to Instagram the moment (see the picture above), and as a nice icebreaker/necessity, we had to take a selfie.

Now, we were ready.

Once the recording was on, John’s smooth and comfortable approach made me feel at ease. Our conversation was effortless. He asked conversational questions that took me back to our dinners and fun conversations from years past. The structure was very similar to our dinner in Boston (without the Mexican food). He asked open-ended questions which can be determined and answered in many different ways. There’s no right or wrong way to answer John’s questions, and there’s no pressure to be right. It’s about conversation, comfort and covering the topics and interests that marketers care about. He kept it cool and casual in order to get the best content without the nerves interfering.

Before I knew it, 20 minutes had gone by and we were done. He made sure we covered everything we both wanted to cover, while still having a great time. He had it edited and ready to launch within a week.

You can listen to the session here. I wish I had a chance to mention all of the people that impacted the stories I shared during the podcast, including David B. Thomas and Jeffrey L. Cohen, who were instrumental in our content marketing success at Radian6 and Salesforce. I also want to credit Jeff for his post on Mark Zuckerberg’s hatred for B2B companies, which was a fun topic during the podcast.

I hope you have as much fun listening to it as I did recording it. I’d love your thoughts and feedback. And ’til next time, enjoy the coffee.

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2 thoughts on “What It’s Like to Be a Guest on Marketing Over Coffee”

  1. I’m so glad we had a chance to catch up, and love this post, it really makes it sound like I know what the hell I’m doing!

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