saasbookRecently, the brand new book, The SaaS Startup Founder’s Guide, came off the press and into the hands of SaaStrAnnual attendees for the first time. Written by SaaS startup lovers for SaaS startup lovers, the book is a compendium for every current and future SaaS entrepreneur. Whether you’re looking to build, grow or go to market with a startup, this book will help to guide you and your growing company.

I am honored and thrilled to be a contributing author of this book, and although my years of experience lack in comparison to my co-authors including Aaron Ross and Jason Lemkin, I felt ready to write for days on the topic of SaaS marketing. Why? Because SaaS marketing is what I live and breathe everyday.

During this entire process, I’ve learned a lot from Michael Kreaden, Senior Director, Startup Relations at He led the project, pulled everything together, and developed a great book. Here are some initial takeaways from this process.

Write What You Know

The authors’ experience is what makes this guide so thorough. Like a syllabus for the best SaaS entrepreneur class in the world, by bringing together experts and asking them to write about their experiences and best practices, the book comes alive with knowledge from different voices.

Plan it Out

I started working on this book in 2015, shortly after I met Michael Kreaden at Dreamforce 2015. As soon as I heard about the opportunity, I jumped on it. It was a personal goal to become an author, but even more, I was excited to share my learnings and experiences with other SaaS marketers. I was also eager to work with my former colleague Greg Poirier, a contributing author and trainer of SaaS startups.

By having a plan in place, Michael was able to get all of the authors to contribute in a timely fashion, and meet the print deadline, right in time for SaaStrAnnual.

Find the Passion

Not only are all of the fellow authors amazing at what they do, but they’re passionate. The words in the book exude their love of business, entrepreneurship, and SaaS. As author Tien Tzuo shares:

As the eleventh hire at Salesforce, I was privileged to be able to help build not just a new kind of customer relationship management (CRM) system, but a whole new approach to enterprise applications.

Kindle and iBooks versions come out on Feb. 17. Feel free to reach out to me to get a copy.


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