On a cool, colorful week in Boston in the thick of autumn, the Westin on the waterfront was hot and buzzing with B2B marketers at the MarketingProfs B2B Forum. Marketers flocked to coffee and sessions like leaf peepers crowded around nature’s brilliant show of fall foliage.
This conference is one of my favorites, as it brings together some of the greatest minds in marketing, both on and off the stage. The true meat for marketers is inspiring stronger writing, stronger ideas, and stronger empowerment to be creative, filter less and push more.
It’s challenging to write one post that sums it all up (how do you blog about the sing-your-heart-out karaoke night?!), but here’s a look at some of my favorite quotes.
“If you could write your customers’ mind, what would you write?” – Matt T. Brown
“Do not run from conflict. Be a constructive agitator.” – Margaret Molloy
“Passion will trump polish almost every time.” – Tamsen Webster
“Making someone laugh is the strongest connection you can make.” – Tim Washer
“The consumer loves or hates the business, not the marketing department.” – Mathew Sweezey
“Tell authentic customer stories about authentic customers.” – Bobby Lehew
“You have to ask yourself: what conversation do you want to own?” – Jason Miller
“While what we buy has changed, how we decide to buy has never changed.” – Tom Webster
“Think about making an impression over playing the impressions game.” – Mitch Joel
“Marketers need to embrace our own artistry. Embrace our weirdness.” – Ann Handley
While the leaves will turn, fall and fade, these marketing lessons will last a lifetime.