What Axe Throwing Taught Me About Content Marketing

The axe was heavier than I anticipated. It was small but mighty, and as I raised it over my head and back between my shoulder blades, I wondered if I'd ever hit the target. This all came into swing at CONEX: The Content Experience, Uberflip's user conference in Toronto over three warm, summery days in August. The event … Continue reading What Axe Throwing Taught Me About Content Marketing

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How My Husband Created a Video with 15 Million Views

My husband is not a content marketer. He’s not on Twitter. His LinkedIn page exists because it’s as much of a staple as his white t-shirts. My husband is a videographer, an editor, and a director of photography. Working with multiple clients as a freelancer, he balances a roster of amazingly diverse clients from nonprofits … Continue reading How My Husband Created a Video with 15 Million Views

4 Examples of Turning Content Marketing into Customer Marketing

Content marketing is a lush landscape of creativity. It's a place where you’re growing quality leads at the speed of weeds, but with the look and quality of the most beautiful flowers you’ve ever seen. Even more, content marketing is fun. Creativity abound, with multiple formats like videos, ebooks, podcasts and infographics. Now let’s talk … Continue reading 4 Examples of Turning Content Marketing into Customer Marketing

How To Do Your Best Writing While Traveling

An interesting article looked into why people cry more on airplanes. While there are many theories, one stood out to me. "We are so overtaken by anxiety, loneliness, and fear that we may feel helpless. Since action is a little limited on an airplane (you can't text your friend to come hangout, or go see … Continue reading How To Do Your Best Writing While Traveling

An Origami Master Taught Me These 4 Tips About Marketing

I had just wrapped up a productive week of work at Salesforce headquarters in San Francisco. I was heading back home. My brain was filled with ideas, my notepad was filled with next steps, and my laptop was full of documents ready for writing, editing and finalizing. I had a long flight to Newark ahead of … Continue reading An Origami Master Taught Me These 4 Tips About Marketing