Content Marketing · Events

4 Examples of Turning Content Marketing into Customer Marketing

Content marketing is a lush landscape of creativity. It’s a place where you’re growing quality leads at the speed of weeds, but with the look and quality of the most beautiful flowers you’ve ever seen. Even more, content marketing is fun. Creativity abound, with multiple formats like videos, ebooks, podcasts and infographics. Now let’s talk… Continue reading 4 Examples of Turning Content Marketing into Customer Marketing

Content Marketing

How To Do Your Best Writing While Traveling

An interesting article looked into why people cry more on airplanes. While there are many theories, one stood out to me. “We are so overtaken by anxiety, loneliness, and fear that we may feel helpless. Since action is a little limited on an airplane (you can’t text your friend to come hangout, or go see… Continue reading How To Do Your Best Writing While Traveling

Content Marketing

An Origami Master Taught Me These 4 Tips About Marketing

I had just wrapped up a productive week of work at Salesforce headquarters in San Francisco. I was heading back home. My brain was filled with ideas, my notepad was filled with next steps, and my laptop was full of documents ready for writing, editing and finalizing. I had a long flight to Newark ahead of… Continue reading An Origami Master Taught Me These 4 Tips About Marketing

Content Marketing

When a Cheesy Facebook Quiz Made Me Think Twice

I recently took a gimmicky Facebook quiz from Bitecharge (come on, we all do it) about the right career for me. While I’m not questioning my career, I don’t spend my afternoons taking quizzes, and I wasn’t about to let a tacky quiz confirm my life choices, I was intrigued. I also wanted to indulge… Continue reading When a Cheesy Facebook Quiz Made Me Think Twice