Content Marketing, Events

4 Examples of Turning Content Marketing into Customer Marketing

Content marketing is a lush landscape of creativity. It's a place where you’re growing quality leads at the speed of weeds, but with the look and quality of the most beautiful flowers you’ve ever seen. Even more, content marketing is fun. Creativity abound, with multiple formats like videos, ebooks, podcasts and infographics. Now let’s talk… Continue reading 4 Examples of Turning Content Marketing into Customer Marketing

Events

10 Quotes to Sum Up One of the Most Inspiring Marketing Conferences of 2016

On a cool, colorful week in Boston in the thick of autumn, the Westin on the waterfront was hot and buzzing with B2B marketers at the MarketingProfs B2B Forum. Marketers flocked to coffee and sessions like leaf peepers crowded around nature's brilliant show of fall foliage. This conference is one of my favorites, as it brings together… Continue reading 10 Quotes to Sum Up One of the Most Inspiring Marketing Conferences of 2016

Events

The Exciting Journey to The SaaS Startup Founder’s Guide

Recently, the brand new book, The SaaS Startup Founder's Guide, came off the press and into the hands of SaaStrAnnual attendees for the first time. Written by SaaS startup lovers for SaaS startup lovers, the book is a compendium for every current and future SaaS entrepreneur. Whether you're looking to build, grow or go to market with a startup, this… Continue reading The Exciting Journey to The SaaS Startup Founder’s Guide

Events

The Best Holiday Day Gift of All Time

I am no expert at motherhood. I have a three-year-old son and if you count my dog, the maximum years of experience I have in parenting is nine, which is still very low. I didn't have a mother or a motherly figure for my teenage years or young adult life, so I lack even more… Continue reading The Best Holiday Day Gift of All Time

Events

The S.M.A.R.T. Strategy to Landing Your Dream Job

At a recent University of Hartford event, I had the chance to share a vision that we all want to achieve: landing that dream job. A dream job is something we all want, but is it a pipe dream? For those proactive job seekers, it's closer than you might think. We are surrounded by plans… Continue reading The S.M.A.R.T. Strategy to Landing Your Dream Job