This is not a clickbait headline. This really happened. As a social media marketer, I was so excited (and frankly amazed) at the results, that I had to share. These numbers didn't simply occur. It took multiple people. It took weeks. It took planning and research and probably some luck. But at the end of … Continue reading How an Animated GIF Reached 2 Million Views
Learn how a toy tigers connects a family across the country, and how you can do the same.
Spring is here and coming from New England, I couldn't be more excited. We've been nailed with snowstorms this season so I'm thrilled about the fresh blades of grass, the budding branches, and the flocking birds. Using social media everyday, I love to document my experiences of Spring as well as find things to do … Continue reading 16 Ways to Enjoy Spring with Social Media
Twitter continues to be one of the main social channels for individuals and brands and there's a big reason for that: Twitter has over 43 million monthly active users, and those user demographics are spread pretty evenly across age groups, according to eMarketer. But with Facebook and Instagram as my dominant social channels for personal … Continue reading 5 Really Fast Twitter Tricks
This is my 100th blog post. While I am excited about the amount of content created, I am even more focused on what I've learned in this time. I started this blog in 2010 when I was working on a few client projects at an advertising agency in Connecticut. Today, I work in tech creating … Continue reading 100 Lessons Learned from Writing 100 Blog Posts
The power of social media goes beyond connecting, sharing, amplifying and creating. It is a powerful motivator. Here's how. Competing A few weeks ago I started using the Fitbit Flex to track my steps and boost my activity. I made my results public so I could compete against friends and openly share my progress. This … Continue reading Why Social Media is the Best Motivator
While we work hard in our professional lives to balance our social media postings and sharing, this seems to all go out the window as soon as we take off toward our destination. Vacationers are so excited about their travels that they over-share, driving most of their followers extremely jealous and/or to the brink of … Continue reading How to Use Social Media When on Vacation