Content Marketing

An Origami Master Taught Me These 4 Tips About Marketing

I had just wrapped up a productive week of work at Salesforce headquarters in San Francisco. I was heading back home. My brain was filled with ideas, my notepad was filled with next steps, and my laptop was full of documents ready for writing, editing and finalizing. I had a long flight to Newark ahead of… Continue reading An Origami Master Taught Me These 4 Tips About Marketing

Advertising

How to Navigate the Path to Your Dream Job

We often decide what we’re going to do with our lives amidst the wild and crazy college years. Somewhere between sophomore and junior year, when I was growing into my own body and mind, I found marketing to be my passion, however, that was far from my starting point. At three years old, I wanted to be… Continue reading How to Navigate the Path to Your Dream Job

Events

What It’s Like to Be a Guest on Marketing Over Coffee

This week, I’m honored and excited to be a guest on the podcast, Marketing Over Coffee. I’ve been a fan of the show for years. I’ve been a fan of John Wall and Christopher Penn for years. Luckily, I’ve had amazing opportunities to meet both of them. Luckily, I was able to get this opportunity. Here’s how… Continue reading What It’s Like to Be a Guest on Marketing Over Coffee

Events

How to Balance Work and Life During Conference Season

Conference season is in full swing, and I’m excited to see old faces and meet new ones. No matter your role at these events, they begin before they even start. In other words, you’re preparing for your conference days, weeks and even months ahead of time. If you’re sponsoring, you’re creating materials, promotion strategies, and… Continue reading How to Balance Work and Life During Conference Season

Advertising

To Reach Vacationers, Advertising Needs to Change

Last week, I escaped the cold New England winter for the warm, sunny skies of the Florida Keys. (Yes, that’s a photo from my stay. Did it grab you, or what?!) While driving on and off of the famous Seven Mile Bridge, I thought about the advertising techniques of the local and big box businesses… Continue reading To Reach Vacationers, Advertising Needs to Change