Content Marketing, Events

4 Examples of Turning Content Marketing into Customer Marketing

Content marketing is a lush landscape of creativity. It's a place where you’re growing quality leads at the speed of weeds, but with the look and quality of the most beautiful flowers you’ve ever seen. Even more, content marketing is fun. Creativity abound, with multiple formats like videos, ebooks, podcasts and infographics. Now let’s talk… Continue reading 4 Examples of Turning Content Marketing into Customer Marketing

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Events

The S.M.A.R.T. Strategy to Landing Your Dream Job

At a recent University of Hartford event, I had the chance to share a vision that we all want to achieve: landing that dream job. A dream job is something we all want, but is it a pipe dream? For those proactive job seekers, it's closer than you might think. We are surrounded by plans… Continue reading The S.M.A.R.T. Strategy to Landing Your Dream Job

Events

How to Balance Work and Life During Conference Season

Conference season is in full swing, and I'm excited to see old faces and meet new ones. No matter your role at these events, they begin before they even start. In other words, you're preparing for your conference days, weeks and even months ahead of time. If you're sponsoring, you're creating materials, promotion strategies, and… Continue reading How to Balance Work and Life During Conference Season

Events

The Social Experience

Radian6 Social 2011 was a constant 48-hour flurry of socialites buzzing from room to room, conversation to conversation and screen to screen. Conversations would subside as keynotes took the mics and panelists shared their stories. Once the lights came on and the sessions closed, the doors would open and out would pour the attendees speaking… Continue reading The Social Experience