What Axe Throwing Taught Me About Content Marketing

The axe was heavier than I anticipated. It was small but mighty, and as I raised it over my head and back between my shoulder blades, I wondered if I'd ever hit the target. This all came into swing at CONEX: The Content Experience, Uberflip's user conference in Toronto over three warm, summery days in August. The event … Continue reading What Axe Throwing Taught Me About Content Marketing

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How The Glee Project is an Inspirational Content Project

While my little bundle has been my latest obsession, I have a second fixation. It is, admittedly, The Glee Project. Perhaps this is because I live for the stage. Or  because I love dressing my feet in tap shoes. Or due to the brilliance of the show's creator, Mr. Ryan Murphy. I think it's a … Continue reading How The Glee Project is an Inspirational Content Project