How an Animated GIF Reached 2 Million Views

This is not a clickbait headline. This really happened. As a social media marketer, I was so excited (and frankly amazed) at the results, that I had to share. These numbers didn't simply occur. It took multiple people. It took weeks. It took planning and research and probably some luck. But at the end of … Continue reading How an Animated GIF Reached 2 Million Views

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12 Months of Marketing Technology

Today marks one year working at Salesforce AppExchange, the business app store for Salesforce. It's a blast — an ecosystem of customers, employees, partners and apps — all coming together to make something amazing. We're all working toward a greater experience with the use of technology. I've met remarkable people — from partners, to customers, to … Continue reading 12 Months of Marketing Technology

How Social Media Changed the Way I Shop

The way I shop today is completely different from my shopping experience during my teenage years. I used to walk the malls for hours every Saturday. I would window shop while swinging shopping bags each containing a garment or two. Today, the mall is a distant memory. I haven't held a shopping bag in years. … Continue reading How Social Media Changed the Way I Shop

Why Social Media is the Best Motivator

The power of social media goes beyond connecting, sharing, amplifying and creating. It is a powerful motivator. Here's how. Competing A few weeks ago I started using the Fitbit Flex to track my steps and boost my activity. I made my results public so I could compete against friends and openly share my progress. This … Continue reading Why Social Media is the Best Motivator