Content Marketing

An Origami Master Taught Me These 4 Tips About Marketing

I had just wrapped up a productive week of work at Salesforce headquarters in San Francisco. I was heading back home. My brain was filled with ideas, my notepad was filled with next steps, and my laptop was full of documents ready for writing, editing and finalizing. I had a long flight to Newark ahead of… Continue reading An Origami Master Taught Me These 4 Tips About Marketing

Events

How to Balance Work and Life During Conference Season

Conference season is in full swing, and I'm excited to see old faces and meet new ones. No matter your role at these events, they begin before they even start. In other words, you're preparing for your conference days, weeks and even months ahead of time. If you're sponsoring, you're creating materials, promotion strategies, and… Continue reading How to Balance Work and Life During Conference Season

Social Platforms

How to Use Social Media When on Vacation

While we work hard in our professional lives to balance our social media postings and sharing, this seems to all go out the window as soon as we take off toward our destination. Vacationers are so excited about their travels that they over-share, driving most of their followers extremely jealous and/or to the brink of… Continue reading How to Use Social Media When on Vacation

Events

Using Social Media to Boost Customer Experience

I recently climbed aboard a giant ship the length of three football fields, with 13 decks and over 3,000 people. It was my first Carnival Cruise and with an ear-to-ear smile glued to my face, we were heading south to the eastern Caribbean. We all do a good job of pumping ourselves up for an… Continue reading Using Social Media to Boost Customer Experience

Events

Technology on Vacation

Florida, I'm coming your way. The husband and I are planning a spontaneous camping trip to Florida. As a Type A account planner, I admit, the word "spontaneous" is not in my vocabulary. But with this smartphone society, there's really no such thing as "spontaneous" anymore. And that's why I'm okay with this trip. Here's… Continue reading Technology on Vacation